SEO

 Writing for social media is a huge part of any content marketing push today, one defined by its limitations. Short character limits and a focus on easy-to-consume visual media put a content writer into a unique situation when creating social media posts. That doesn’t mean you should take these short bursts of text for granted, however.

To see a major brand having some fun with its social media strategy, look no further than Major League Baseball on Twitter. Considering baseball’s reputation as an old-fashioned and change-resistant sport, you may expect it to have a slightly stilted social media game. Not so. Captions for tweets are often single snappy or funny sentences, with correctly deployed emojis. These posts rack up thousands of likes and retweets, spreading baseball highlights far and wide.

For posts written by experts that draw on the absurdly deep catalog of baseball statistics, there’s a whole separate Twitter account, MLBStats. The main account and its focused sub-accounts can retweet one another to get added eyes on content written in various branded voices, some serious and others lighthearted.